[{"id":272266035282,"handle":"all-old","title":"[DEPRECATED] Pet Supplements \u0026 Treats for Dogs, Cats \u0026 Other Pets [DEPRECATED]","updated_at":"2025-12-13T12:03:45+00:00","body_html":"\u003cdiv class=\"image-with-text__text rte body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExplore our full range of 100% natural pet treats and natural pet products below. Whether your pet is struggling with stiff joints, anxiety, or digestion issues, or you’re simply looking for some natural pet treats for your beloved companion - all of our products are designed to keep your pets happy and healthy. To explore natural pet products for specific pets, discover our \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/dogs\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eall natural dog products\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/cats\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural cat products\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, or \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/other-pets\"\u003e\u003cspan style=\"font-weight: 400;\"\u003esmall animal treats\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2025-01-27T21:51:29+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0.00"},{"column":"title","relation":"not_contains","condition":"Bundle (Standard)"},{"column":"title","relation":"not_contains","condition":"Bundle (Deluxe)"},{"column":"title","relation":"not_contains","condition":"Bundle (Premium)"}],"published_scope":"web"},{"id":156682354770,"handle":"cats","title":"All Natural Cat Products \u0026 Treats","updated_at":"2025-12-13T12:03:45+00:00","body_html":"\u003cmeta charset=\"utf-8\"\u003eExplore our extensive range of all natural cat products below. Whether you’re on the lookout for something specific to help your cat’s health, \u003ca href=\"https:\/\/www.petspurest.com\/collections\/cat-grooming\"\u003ecat pamper kits\u003c\/a\u003e and grooming products, or you’re simply on the hunt for some tasty treats, our all natural cat products are made with your cat’s health and happiness in mind. From \u003ca href=\"https:\/\/www.petspurest.com\/collections\/cat-treats\"\u003enatural cat treats\u003c\/a\u003e to \u003ca href=\"https:\/\/www.petspurest.com\/collections\/supplements-for-cats\"\u003ecat supplements\u003c\/a\u003e, your feline friend deserves the very best.\u003cbr\u003e","published_at":"2019-11-19T17:54:14+00:00","sort_order":"alpha-asc","template_suffix":"cats-category-page","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Hidden"},{"column":"tag","relation":"equals","condition":"For Dogs \u0026 Cats"}],"published_scope":"web","image":{"created_at":"2019-11-19T17:57:06+00:00","alt":"Pets-Purest-Cat-Tabby","width":448,"height":519,"src":"\/\/www.petspurest.com\/cdn\/shop\/collections\/Pets-Purest-Cat-Tabby.jpg?v=1654782323"}},{"id":676452073853,"handle":"all-natural-cat-products","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-11-25T16:13:14+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"All Natural Cat Products \u0026 Treats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eExplore our full range of \u003cstrong data-start=\"494\" data-end=\"531\"\u003eAll Natural Cat Products \u0026amp; Treats\u003c\/strong\u003e, crafted with simple, wholesome ingredients your cat will love. From nourishing \u003cstrong data-start=\"612\" data-end=\"626\"\u003esalmon oil\u003c\/strong\u003e for daily wellbeing, to gentle additions like \u003cstrong data-start=\"673\" data-end=\"695\"\u003egoat’s milk powder\u003c\/strong\u003e and \u003cstrong data-start=\"700\" data-end=\"718\"\u003epumpkin powder\u003c\/strong\u003e, our supplements are made to support your cat’s routine the natural way. You’ll also find \u003cstrong data-start=\"809\" data-end=\"835\"\u003enatural chicken treats\u003c\/strong\u003e and other grain-free snacks perfect for rewarding or everyday enjoyment. Made without unnecessary fillers or artificial additives, our natural cat range offers clean, honest products designed as nature intended — tasty, gentle and feline approved.\u003c\/p\u003e"},{"id":156682223698,"handle":"dogs","title":"All Natural Dog Products \u0026 Treats","updated_at":"2025-12-13T12:03:45+00:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSupport your dog’s health the natural way with our range of \u003cstrong data-start=\"550\" data-end=\"588\"\u003eNatural Dog Supplements and Treats\u003c\/strong\u003e, crafted from clean, high-quality ingredients. From functional powders and oils that aid digestion, immunity, joints, skin and coat, to high-value natural treats perfect for training or daily rewards, every product is designed to help your dog feel their best. These are our customer-favourite, bestselling formulas and treats—free from artificial additives, fillers or harsh chemicals. Simple, natural, effective nutrition your dog will love.\u003c\/p\u003e","published_at":"2019-11-19T17:47:04+00:00","sort_order":"best-selling","template_suffix":"dogs-category-page","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Dog"}],"published_scope":"web","image":{"created_at":"2019-11-19T17:53:19+00:00","alt":"Pets-Purest-Dog-Viszla","width":448,"height":519,"src":"\/\/www.petspurest.com\/cdn\/shop\/collections\/Pets-Purest-Dog-Viszla.jpg?v=1654782253"}},{"id":156685402194,"handle":"best-sellers","title":"Best Sellers","updated_at":"2025-12-13T12:03:45+00:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAt Pets Purest we pride ourselves on creating high-quality natural pet products that you and your beloved pet can count on. From nutritious and delicious \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003edog supplements\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003edog treats\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e to our range of \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/supplements-for-cats\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/collections\/supplements-for-cats\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ecat supplements\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/other-pets\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/collections\/other-pets\"\u003e\u003cspan data-mce-fragment=\"1\"\u003esmall animal supplements\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e, these products are best-sellers for a reason.\u003c\/span\u003e\u003cbr\u003e","published_at":"2025-01-27T21:52:14+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Best"}],"published_scope":"web"},{"id":666636026237,"handle":"best-sellers-1","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-01-27T21:21:48+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Bestselling Natural Pet Supplements \u0026 Treats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our \u003cstrong data-start=\"595\" data-end=\"621\"\u003eBestsellers Collection\u003c\/strong\u003e, featuring the natural pet supplements and treats customers trust most. From our gentle \u003cstrong data-start=\"710\" data-end=\"728\"\u003ePumpkin Powder\u003c\/strong\u003e for digestion and creamy \u003cstrong data-start=\"754\" data-end=\"776\"\u003eGoat’s Milk Powder\u003c\/strong\u003e to our powerful \u003cstrong data-start=\"793\" data-end=\"833\"\u003ePlaque Powder made from 100% Seaweed\u003c\/strong\u003e, these top-rated essentials are crafted to support daily health the way nature intended. You’ll also find our bestselling \u003cstrong data-start=\"956\" data-end=\"980\"\u003etasty natural treats\u003c\/strong\u003e, loved by even the pickiest pets. Every product is made with simple, high-quality ingredients to support wellbeing, promote vitality, and keep your pet happy, healthy and thriving.\u003c\/p\u003e"},{"id":676450926973,"handle":"cat-bestsellers","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-11-25T15:51:06+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Cat Bestsellers","body_html":"\u003cp data-start=\"476\" data-end=\"1023\"\u003eDiscover the products cat owners love most in our \u003cstrong data-start=\"526\" data-end=\"545\"\u003eCat Bestsellers\u003c\/strong\u003e collection. These customer favourites include nourishing staples like \u003cstrong data-start=\"616\" data-end=\"630\"\u003esalmon oil\u003c\/strong\u003e, \u003cstrong data-start=\"632\" data-end=\"654\"\u003egoat’s milk powder\u003c\/strong\u003e, and \u003cstrong data-start=\"660\" data-end=\"678\"\u003epumpkin powder\u003c\/strong\u003e, as well as naturally tasty \u003cstrong data-start=\"707\" data-end=\"725\"\u003echicken treats\u003c\/strong\u003e that keep cats coming back for more. Made with simple, wholesome ingredients and always grain free, these bestsellers reflect what cats enjoy and what owners trust — clean, natural products crafted as nature intended. Perfect for upgrading your cat’s daily routine with tried-and-loved essentials.\u003c\/p\u003e"},{"id":268369854546,"handle":"cat-digestion-supplements","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-01-27T21:52:12+00:00","sort_order":"best-selling","template_suffix":"cats-digestion-category","published_scope":"web","title":"Cat Digestion Aids","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eIf your cat has a sensitive tummy, you can rely on Pets Purest’s selection of probiotics for cats to help. Our 100% natural range of digestion aids, \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/cat-treats\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/collections\/cat-treats\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ecat treats\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e and probiotic supplements can resolve and ease the irritation caused by several digestion-related issues.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eSo whether your cat is struggling with loose stools, hard stools, constipation or sickness, our cat digestion aids work to settle your pet’s tummy and encourage healthy digestion.\u003c\/span\u003e\u003c\/p\u003e"},{"id":272480239698,"handle":"cat-supplements","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-01-27T21:52:11+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Cat Supplements","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eKeeping your cats happy and healthy is our main priority at Pets Purest, which is why we provide a range of cat vitamin supplements to promote your feline’s wellbeing in a variety of ways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eWhether you want to take extra care of your cat’s coat with \u003c\/span\u003e\u003ca href=\"\/collections\/cat-salmon-oil\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003esalmon oil for cats\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e, need a solution to clean out your feline’s ears or you’re on the hunt for the best \u003c\/span\u003e\u003ca href=\"\/collections\/cat-joint-supplements\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ejoint supplements for cats\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e, we have a whole variety of natural supplements that are certain to help. Take a look at our amazing selection of cat supplements below and show your pet just how much they mean to you.\u003c\/span\u003e"},{"id":671057215869,"handle":"customer-favourites","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-07-02T16:48:13+01:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Customer Favourites","body_html":""},{"id":676435329405,"handle":"collections-daily-wellness","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-11-25T11:24:26+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Daily Natural Wellness for Dogs","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWe all want the very best for our dogs, and supporting their long-term health starts with daily, natural care. While a good diet is essential, sometimes food alone isn’t enough to meet every nutritional need. Our \u003cstrong data-start=\"728\" data-end=\"758\"\u003eDaily Wellness Supplements\u003c\/strong\u003e provide gentle, preventative support made with clean, functional ingredients that help your dog thrive. From digestion and immunity to skin, coat and overall vitality, these nature-crafted formulas give your dog the extra support they need every day—helping them stay healthier, happier and full of life.\u003c\/p\u003e"},{"id":676451582333,"handle":"cat-daily-wellness","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-11-25T16:04:35+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Daily Wellness for Cats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eGive your cat the everyday support they need with our \u003cstrong data-start=\"575\" data-end=\"606\"\u003eDaily Wellness \u0026amp; Prevention\u003c\/strong\u003e collection. These natural products are designed to complement your cat’s regular diet and help support their overall wellbeing as part of a daily routine. Whether it’s nourishing \u003cstrong data-start=\"786\" data-end=\"800\"\u003esalmon oil\u003c\/strong\u003e, gentle additions like \u003cstrong data-start=\"824\" data-end=\"846\"\u003egoat’s milk powder\u003c\/strong\u003e or \u003cstrong data-start=\"850\" data-end=\"868\"\u003epumpkin powder\u003c\/strong\u003e, or simple, natural treats such as \u003cstrong data-start=\"904\" data-end=\"914\"\u003esprats\u003c\/strong\u003e, each product is made with clean ingredients and crafted as nature intended. Perfect for owners who want to take a preventative approach to their cat’s health, keeping them happy, nourished and thriving day after day.\u003cbr\u003e\u003c\/p\u003e"},{"id":665575883133,"handle":"digestion-supplements","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-01-27T21:52:06+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Digestion Supplements","body_html":""},{"id":272467492946,"handle":"dog-supplements","title":"Dog Supplements","updated_at":"2025-12-13T12:03:45+00:00","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eAt Pets Purest, our goal is to help your dogs live a happy and healthy life and keep their tails wagging. We offer a whole range of natural dog supplements that work to maintain your canine companion’s health in a variety of ways so that you can keep on top of your dog’s wellbeing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eWhether you’re looking to soothe allergies or itching, or you’re in need of \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/joint-supplements-for-dogs\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/collections\/joint-supplements-for-dogs\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003edog joint supplements\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e to aid their struggles, we have plenty of natural dog supplements that are guaranteed to match your needs. Browse our selection of dog vitamin supplements now and give your pet that extra little bit of love and care that they deserve.\u003c\/span\u003e","published_at":"2023-06-29T09:59:30+01:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"product_metafield_definition","relation":"equals","condition":"Allergies \u0026 Itching"},{"column":"product_metafield_definition","relation":"equals","condition":"Bundle"},{"column":"product_metafield_definition","relation":"equals","condition":"Calming"},{"column":"product_metafield_definition","relation":"equals","condition":"Dental"},{"column":"product_metafield_definition","relation":"equals","condition":"Digestion"},{"column":"product_metafield_definition","relation":"equals","condition":"Eyes \u0026 Ear Care"},{"column":"product_metafield_definition","relation":"equals","condition":"Flea \u0026 Wormwood"},{"column":"product_metafield_definition","relation":"equals","condition":"Joint Support"},{"column":"product_metafield_definition","relation":"equals","condition":"Odour"},{"column":"product_metafield_definition","relation":"equals","condition":"Skin \u0026 Coat"}],"published_scope":"web"},{"id":676450664829,"handle":"cat-digestive-care","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-11-25T15:44:33+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Natural Digestive Care for Cats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eSupport your cat’s tummy the natural way with our \u003cstrong data-start=\"500\" data-end=\"518\"\u003eDigestive Care\u003c\/strong\u003e collection. Made with simple, wholesome ingredients, this range includes \u003cstrong data-start=\"592\" data-end=\"610\"\u003epumpkin powder\u003c\/strong\u003e, \u003cstrong data-start=\"612\" data-end=\"634\"\u003egoat’s milk powder\u003c\/strong\u003e, and \u003cstrong data-start=\"640\" data-end=\"654\"\u003eprobiotics\u003c\/strong\u003e — gentle additions that can complement your cat’s regular diet. These natural options are often chosen by owners to help maintain normal digestion, support a healthy gut balance, and keep mealtimes comfortable. Easy to sprinkle, mix or serve daily, they offer a clean, fuss-free way to nurture your cat’s digestive wellbeing as part of their everyday routine.\u003cbr\u003e\u003c\/p\u003e"},{"id":266563223634,"handle":"dog-digestion-supplements","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-01-27T21:52:05+00:00","sort_order":"manual","template_suffix":"dogs-digestion-category","published_scope":"web","title":"Natural Digestive Support for Dogs","body_html":"\u003cp data-start=\"569\" data-end=\"1172\"\u003eSupport your dog’s tummy the natural way with our \u003cstrong data-start=\"619\" data-end=\"640\"\u003eDigestive Support\u003c\/strong\u003e range, crafted to promote healthy digestion, balanced gut bacteria and smoother stools. Using clean, functional ingredients such as \u003cstrong data-start=\"773\" data-end=\"787\"\u003eprobiotics\u003c\/strong\u003e, soothing \u003cstrong data-start=\"831\" data-end=\"849\"\u003epumpkin powder\u003c\/strong\u003e, and nutrient-rich \u003cstrong data-start=\"869\" data-end=\"891\"\u003egoat’s milk powder\u003c\/strong\u003e, these formulas help calm sensitive stomachs and maintain everyday digestive comfort. Whether your dog experiences bloating, loose stools, gurgling tummies or occasional upsets, our natural supplements work gently to restore balance and keep their gut healthy, happy and thriving.\u003c\/p\u003e"},{"id":676452663677,"handle":"cat-itchy-skin-relief","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-11-25T16:26:39+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Natural Itchy Skin Relief for Cats","body_html":"\u003cp data-start=\"550\" data-end=\"1148\"\u003e\u003cmeta charset=\"utf-8\"\u003eSupport your cat’s itchy, dry or sensitive skin with our \u003cstrong data-start=\"622\" data-end=\"651\"\u003eNatural Itchy Skin Relief\u003c\/strong\u003e collection. These gentle, wholesome products work from the \u003cstrong data-start=\"711\" data-end=\"725\"\u003einside out\u003c\/strong\u003e, using clean ingredients chosen to help maintain skin comfort and overall wellbeing. Our \u003cstrong data-start=\"815\" data-end=\"829\"\u003esalmon oil\u003c\/strong\u003e, naturally rich in \u003cstrong data-start=\"849\" data-end=\"860\"\u003eomega-3\u003c\/strong\u003e, is a popular addition for nourishing the skin and coat, while our \u003cstrong data-start=\"928\" data-end=\"948\"\u003eprobiotic blends\u003c\/strong\u003e are often selected to support gut balance — an important part of skin health. We also offer \u003cstrong data-start=\"1041\" data-end=\"1075\"\u003etargeted botanical supplements\u003c\/strong\u003e designed to gently complement your cat’s routine when they need a little extra care. Together, these natural options provide simple, supportive ways to help your cat feel more comfortable in their own skin.\u003c\/p\u003e"},{"id":272018866258,"handle":"dog-allergy-supplements","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-01-27T21:51:52+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Natural Itchy Skin Relief for Dogs","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eHelp soothe your dog’s itchy, irritated or sensitive skin with our \u003cstrong data-start=\"627\" data-end=\"656\"\u003eNatural Itchy Skin Relief\u003c\/strong\u003e range. These gentle, nature-crafted supplements are designed to calm discomfort, reduce dryness and support healthy skin from within. Using clean, functional ingredients such as omega-rich oils, probiotics for gut balance and soothing botanicals, our formulas work to address the underlying causes of itching — not just the symptoms. Perfect for dogs with seasonal allergies, dry patches or ongoing irritation, this range provides natural, effective support to help your dog feel comfortable again.\u003c\/p\u003e"},{"id":156682944594,"handle":"other-pets","title":"Natural Products Suitable for All Pets","updated_at":"2025-12-13T12:03:45+00:00","body_html":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eExplore our extensive range of small animal treats and supplements. Whether you’re looking for natural rabbit treats or hamster supplements, our selection has got you covered. We even stock horse supplements for those not-so-little pets!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2019-11-19T17:57:40+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Other"}],"published_scope":"web","image":{"created_at":"2019-11-19T18:07:22+00:00","alt":"Pets-Purest-Rabbit-Horse-Ferret-Guinea-Pig","width":448,"height":519,"src":"\/\/www.petspurest.com\/cdn\/shop\/collections\/Pets-Purest-Rabbit-Horse-Ferret-Guinea-Pig.jpg?v=1654782362"}},{"id":676452860285,"handle":"cat-senior-support","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-11-25T16:29:05+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Natural Senior Support for Cats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eAs cats grow older, their needs change — and a little extra care can make a big difference. Our \u003cstrong data-start=\"604\" data-end=\"631\"\u003eSenior Support for Cats\u003c\/strong\u003e collection offers natural, gentle products designed to complement your ageing cat’s daily routine. From \u003cstrong data-start=\"736\" data-end=\"761\"\u003eomega-rich salmon oil\u003c\/strong\u003e for skin, coat and overall vitality, to \u003cstrong data-start=\"802\" data-end=\"816\"\u003eprobiotics\u003c\/strong\u003e that help maintain comfortable digestion, and \u003cstrong data-start=\"863\" data-end=\"885\"\u003egoat’s milk powder\u003c\/strong\u003e for easy nourishment, these simple additions work from the inside out. We also include \u003cstrong data-start=\"973\" data-end=\"993\"\u003ebotanical blends\u003c\/strong\u003e often chosen by owners to give older cats a little more everyday comfort. 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Whether your cat needs daily coat nourishment or a little extra comfort for irritated areas, this range offers clean, natural options crafted to complement their everyday wellbeing routine — helping them look and feel their best.\u003c\/p\u003e"},{"id":266563256402,"handle":"dog-skin-coat","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-01-27T21:51:33+00:00","sort_order":"manual","template_suffix":"dogs-skin-coat-category","published_scope":"web","title":"Natural Skin \u0026 Coat Care for Dogs","body_html":"\u003cp data-start=\"283\" data-end=\"864\"\u003eKeep your dog’s skin healthy and their coat shining with our range of \u003cstrong data-start=\"353\" data-end=\"381\"\u003eNatural Skin \u0026amp; Coat Care\u003c\/strong\u003e supplements. Whether your dog needs everyday nourishment for a soft, glossy coat or targeted support for \u003cstrong data-start=\"487\" data-end=\"519\"\u003eitchy, dry or sensitive skin\u003c\/strong\u003e, our formulas are crafted with clean, functional ingredients that work as nature intended. Featuring omega-rich oils, soothing botanicals and gut-supporting nutrients, each product helps calm irritation, reduce dryness and promote long-term skin health. Give your dog the gentle, natural support they need to feel comfortable in their own skin.\u003c\/p\u003e"},{"id":274755453010,"handle":"new-collection-template","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-01-27T21:51:49+00:00","sort_order":"best-selling","template_suffix":"new-collection","published_scope":"web","title":"New Collection","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLorem ipsum dolor sit amet, consectetur adipiscing elit. 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Ut tortor ex, elementum a velit sed, sodales semper arcu.\u003c\/span\u003e\u003cbr\u003e"},{"id":274479611986,"handle":"pet-digestion-supplements","title":"Pet Digestion Supplements","updated_at":"2025-12-13T12:03:45+00:00","body_html":"\u003cp\u003eExplore our range of 100% natural digestive supplements, specifically formulated to help maintain your pet's optimal gut health, helping to keep them feeling healthy from the inside out.\u003c\/p\u003e","published_at":"2025-01-27T21:51:46+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Digestion \u0026 Gut Health"}],"published_scope":"web"},{"id":676453679485,"handle":"cat-probiotics","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-11-25T16:51:43+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Probiotics for Cats – Natural Gut Support","body_html":"\u003cp data-start=\"431\" data-end=\"953\"\u003eSupport your cat’s tummy the natural way with our \u003cstrong data-start=\"481\" data-end=\"494\"\u003eProbiotic\u003c\/strong\u003e collection, crafted to help maintain a healthy balance in the gut. Our gentle \u003cstrong data-start=\"573\" data-end=\"593\"\u003eProbiotic Powder\u003c\/strong\u003e and probiotic-enriched blends are made with clean, functional ingredients that are easy to add to your cat’s daily routine. Probiotics are a popular choice for cats who may benefit from everyday digestive support, helping to keep things settled, comfortable and regular. Simple, natural and easy to use — a comforting addition to your cat’s wellbeing routine.\u003c\/p\u003e"},{"id":676440670589,"handle":"probiotics-for-dogs-natural-gut-support","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-11-25T12:39:48+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Probiotics for Dogs – Natural Gut Support","body_html":"\u003cp data-start=\"482\" data-end=\"1050\"\u003eSupport your dog’s tummy the natural way with our \u003cstrong data-start=\"532\" data-end=\"545\"\u003eProbiotic\u003c\/strong\u003e collection, crafted to help maintain a healthy balance in the gut. Our gentle \u003cstrong data-start=\"624\" data-end=\"644\"\u003eProbiotic Powder\u003c\/strong\u003e and probiotic-enriched blends are made with clean, functional ingredients that are easy to add to your dog’s daily routine. Probiotics are a popular choice for dogs who need a little extra digestive support, whether it’s for everyday balance, settling sensitive stomachs, or promoting comfortable, regular digestion. Simple, natural and easy to use — a comforting addition to your dog's wellbeing routine.\u003c\/p\u003e"},{"id":676437852541,"handle":"senior-support","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-11-25T11:50:12+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Senior Support for Dogs – Natural Ageing Care","body_html":"\u003cp data-start=\"417\" data-end=\"1019\"\u003eOur dogs may grow older, but they never stop being our best friends. As they slow down and their needs begin to change, a little extra support can make all the difference. Our \u003cstrong data-start=\"593\" data-end=\"611\"\u003eSenior Support\u003c\/strong\u003e range is lovingly crafted to help ageing dogs feel comfortable, supported and cared for—every single day. Using gentle, natural ingredients like omega-rich oils, collagen, probiotics and soothing botanicals, these supplements nurture joint comfort, digestion, immunity and overall wellbeing. Give your senior dog the compassionate, natural support they deserve as they enjoy their golden years by your side.\u003c\/p\u003e"},{"id":276963524690,"handle":"supplements","updated_at":"2025-12-13T12:03:45+00:00","published_at":"2025-01-27T21:51:32+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Supplements","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eExplore our range of delicious and nutritious Daily Supplements for Cats \u0026amp; Dogs. Choose between our Allergy \u0026amp; Itch, Joint \u0026amp; Mobility, Calming or Senior products. All bottles come with an easy-to-use, no-mess pump.\u003c\/span\u003e"},{"id":276802240594,"handle":"all","title":"Supplements \u0026 Treats for All Pets","updated_at":"2025-12-13T12:03:45+00:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eExplore our range of 100% natural pet treats and supplements below. 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["Digestion \u0026 Gut Health","For Dogs \u0026 Cats","Probiotic","retail-only","Supplements","ws_group","ws_group:small_wholesale"]
Helps maintain the pre and probiotic balance within your pet's gut microbiome. Contains patented form of live yeast probiotic Saccharomyces Cerevisiae (Brewer's Yeast). Suitable for both cats & dogs.
20% Off Every Order. Hassle-Free Deliveries. Change Or Cancel At Any Time. VIP Offers + Early Access.
Benefits
Natural Pre & Probiotic Powder supports the maintenance of your pet’s digestive health and maximises their nutrient intake, helping to keep them feeling healthy from the inside out. A great source of fibre, our 100% natural formula helps to keep the balance of good bacteria within your pet’s gut.
Regular use will help reduce the risk of constipation, avoid irritating anal gland issues and strengthen your pet’s immune system too. Our formula is 100% wheat, grain and gluten free.
How To Use
Simply add to your pet’s food. It couldn’t be easier to use. If your pet is constipated, dilute with 25ml of water before adding.
Daily Amount: ½ teaspoon per 5kg bodyweight. Max 4 teaspoons per day. Shake well before use.
Suitable for any breed of dog, cat, horse or ferret over 8 weeks old. It is not suitable for pregnant or lactating animals.
This product is particularly suitable for dog breeds that commonly develop digestive issues, including Scottish Terriers, Great Danes, Labrador Retrievers, Miniature Schnauzers, Chinese Shar-Peis, Yorkshire Terriers, German Shepherds, Shih Tzus, Irish Setters, Boxers, Poodles, Collies, Dobermans, Akitas, and Weimaraners.
Our products are gentle on tummies, specially formulated for everyday use. For best results, use daily as part of your pet’s daily wellness routine.
Ingredients
Natural Prebiotic and Probiotic Concentrate
Chicory Inulin
Psyllium Husk Powder
That's it!
Shipping & Delivery
FREE Standard Tracked Delivery (3-5 working days) on all UK orders over £35.00.
For orders under £35.00 there is a flat charge of £3.99 for Standard Tracked Delivery (3-5 working days).
UK Next Day Tracked Delivery (1-2 working days) has a fee of £4.99.
Our prebiotic and probiotic formula helps to maintain the natural balance in your pet’s digestive system, supporting good bacteria and reducing bad bacteria.
We use a patented form of live yeast probiotic Saccharomyces Cerevisiae (Brewer's Yeast). This micro-pearled thermally protected yeast creates the best environment for the good bacteria to thrive and help maintain optimal gut health.
Chicory Inulin
Chicory Inulin is an organic source of prebiotics. It’s a cut above other prebiotics you might find on the market due to its complexity. It isn’t digested as early as other prebiotics, surviving long enough to feed the good gut bacteria and promote better digestion.
Psyllium Husk Powder
Psyllium is also a prebiotic and a natural source of fibre. It's high in antioxidants and is often used to help relieve constipation and diarrhoea. It's also very beneficial to your pet’s gut, as it helps flush waste products out of the body.
100% Natural
We provide a range of 100% natural treats, supplements and hygiene products to help keep pets feeling healthy from the inside out!
No Artificial Nasties
All of our products are free from artificial chemicals, preservatives and fillers found in many alternative mass-produced brands.
Over 1 Million Happy Pets
We're passionate about pet wellbeing, supporting them on their journey of daily wellness and lifelong happiness!
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Your questions answered
Frequently Asked Questions
Does this contain fructo-oligosaccharide?
We use a combination of Chicory Inulin prebiotic, and Sc1 Live Yeast Probiotic in our Digestion Pro.
Can this be used for horses?
Yes, this product can be used for horses.
What are the names of the pet-friendly bacteria contained in this product?
It's a Blend of Chicory Inulin prebiotic, and Sc1 Live Yeast Probiotic. Its primary function is to deliver or help assure complete and efficient digestion, maximising nutrient uptake for the benefit of the animal.
What makes our products unique?
We show clearly what ingredients we include across our entire range, making it simple for pet owners to understand exactly what the product is and does.
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Passionate About Pet Wellbeing
Founded in 2017, our vision is to be the UK’s first 100% natural pet supplement brand, providing healthy, natural alternatives to many mass-produced pet products. Free from any artificial chemicals, preservatives or fillers, we strive to deliver only the best products for you and your pet.
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