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Where It Started

Pets Purest was founded in 2017 by Oli and Evie Bristowe, and it began with a problem many pet parents will recognise.

Their dog was dealing with ongoing itchy skin, and nothing they tried seemed to get to the root of it. So they started looking more closely at what their dog was being fed and given every day.

The more labels they read, the more they noticed how common grains, fillers, bulking agents, and unnecessary additives were across the pet world, even in products that were meant to support health.

A Bigger Realisation

That experience led to a bigger realisation. Issues like itchy skin, sensitive digestion, low energy, joint stiffness, or a dull coat are often signs that something has been building over time.

And while targeted support can help, the foundation is usually the same. Real health starts from the inside out, and nutrition plays a central role in how the body functions over time.

That belief became Pets Purest.

What We Believe

From the beginning, the focus has been on natural supplements and treats made with ingredients chosen for a clear nutritional purpose. No “extra” ingredients just to bulk things out, just clean, purposeful formulations made with care.

Pets Purest is built on the idea that what you leave out matters just as much as what you put in. That’s why we keep things simple and free from anything unnecessary. No artificial chemicals. No synthetic preservatives. No fillers.

We take a steady, long-term approach, working with nature to support pets gently and consistently through every stage of life.

What We Do Differently

No unnecessary extras

No fillers, bulking agents, or ingredients without purpose, only what’s needed.
Purposeful ingredients

Every ingredient is chosen for the role it plays in supporting everyday health.
Nothing artificial

No synthetic preservatives or artificial chemicals, just clean, natural formulations.
Simple by design

What we leave out matters just as much as what we put in, keeping everything clear and easy to understand.

Trusted by over 1 million pets

Today, Pets Purest is part of over 1 million pets’ lives across the UK.We’re proud to help pet owners make simpler, more confident choices when it comes to everyday nutrition.