[{"id":272266035282,"handle":"all-old","title":"[DEPRECATED] Pet Supplements \u0026 Treats for Dogs, Cats \u0026 Other Pets [DEPRECATED]","updated_at":"2026-01-07T12:04:03+00:00","body_html":"\u003cdiv class=\"image-with-text__text rte body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExplore our full range of 100% natural pet treats and natural pet products below. Whether your pet is struggling with stiff joints, anxiety, or digestion issues, or you’re simply looking for some natural pet treats for your beloved companion - all of our products are designed to keep your pets happy and healthy. To explore natural pet products for specific pets, discover our \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/dogs\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eall natural dog products\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/cats\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural cat products\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, or \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/other-pets\"\u003e\u003cspan style=\"font-weight: 400;\"\u003esmall animal treats\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2025-01-27T21:51:29+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0.00"},{"column":"title","relation":"not_contains","condition":"Bundle (Standard)"},{"column":"title","relation":"not_contains","condition":"Bundle (Deluxe)"},{"column":"title","relation":"not_contains","condition":"Bundle (Premium)"}],"published_scope":"web"},{"id":666636026237,"handle":"best-sellers-1","updated_at":"2026-01-07T12:04:03+00:00","published_at":"2025-01-27T21:21:48+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Bestselling Natural Pet Supplements \u0026 Treats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our \u003cstrong data-start=\"595\" data-end=\"621\"\u003eBestsellers Collection\u003c\/strong\u003e, featuring the natural pet supplements and treats customers trust most. From our gentle \u003cstrong data-start=\"710\" data-end=\"728\"\u003ePumpkin Powder\u003c\/strong\u003e for digestion and creamy \u003cstrong data-start=\"754\" data-end=\"776\"\u003eGoat’s Milk Powder\u003c\/strong\u003e to our powerful \u003cstrong data-start=\"793\" data-end=\"833\"\u003ePlaque Powder made from 100% Seaweed\u003c\/strong\u003e, these top-rated essentials are crafted to support daily health the way nature intended. You’ll also find our bestselling \u003cstrong data-start=\"956\" data-end=\"980\"\u003etasty natural treats\u003c\/strong\u003e, loved by even the pickiest pets. Every product is made with simple, high-quality ingredients to support wellbeing, promote vitality, and keep your pet happy, healthy and thriving.\u003c\/p\u003e"},{"id":675883417981,"handle":"blackfridaysale","updated_at":"2026-01-07T12:04:03+00:00","published_at":"2025-11-12T11:44:52+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Black Friday Deals – Save Up to 50%","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur biggest sale of the year is here! Enjoy \u003cstrong data-start=\"979\" data-end=\"996\"\u003eup to 50% off\u003c\/strong\u003e our natural pet bundles — made with pure, simple ingredients your pets will love. \u003cmeta charset=\"utf-8\"\u003eLimited-time offers, available while stocks last.\u003c\/p\u003e"},{"id":671057215869,"handle":"customer-favourites","updated_at":"2026-01-07T12:04:03+00:00","published_at":"2025-07-02T16:48:13+01:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Customer Favourites","body_html":""},{"id":676435329405,"handle":"collections-daily-wellness","updated_at":"2026-01-07T12:04:03+00:00","published_at":"2025-11-25T11:24:26+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Daily Natural Wellness for Dogs","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWe all want the very best for our dogs, and supporting their long-term health starts with daily, natural care. While a good diet is essential, sometimes food alone isn’t enough to meet every nutritional need. Our \u003cstrong data-start=\"728\" data-end=\"758\"\u003eDaily Wellness Supplements\u003c\/strong\u003e provide gentle, preventative support made with clean, functional ingredients that help your dog thrive. From digestion and immunity to skin, coat and overall vitality, these nature-crafted formulas give your dog the extra support they need every day—helping them stay healthier, happier and full of life.\u003c\/p\u003e"},{"id":164630331474,"handle":"dog-bundle-deals","updated_at":"2026-01-07T12:04:03+00:00","published_at":"2025-01-27T21:52:03+00:00","sort_order":"manual","template_suffix":"dogs-bundles-category","published_scope":"web","title":"Dog Supplement \u0026 Treat Bundles – Save Up to 33%","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSave up to \u003cstrong data-start=\"420\" data-end=\"427\"\u003e33%\u003c\/strong\u003e with our \u003cstrong data-start=\"437\" data-end=\"471\"\u003eDog Supplement \u0026amp; Treat Bundles\u003c\/strong\u003e, designed to give your dog natural daily support at unbeatable value. Each bundle combines our bestselling functional supplements and tasty natural treats to support digestion, immunity, skin and coat, dental care and overall wellbeing. Made with clean, simple ingredients and crafted as nature intended, these bundles make it easy to stock up on your dog’s favourites while enjoying exceptional savings.\u003c\/p\u003e"},{"id":676441325949,"handle":"functional-dog-treats","updated_at":"2026-01-06T12:04:01+00:00","published_at":"2025-11-25T12:51:15+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Functional Dog Treats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur \u003cstrong data-start=\"528\" data-end=\"549\"\u003eFunctional Treats\u003c\/strong\u003e collection offers your dog more than just a tasty reward. These natural, grain-free treats are crafted with added ingredients chosen to support different areas of your dog’s wellbeing — from \u003cstrong data-start=\"741\" data-end=\"758\"\u003edental treats\u003c\/strong\u003e designed to help keep teeth cleaner, to \u003cstrong data-start=\"799\" data-end=\"819\"\u003eprobiotic treats\u003c\/strong\u003e that offer gentle digestive support. Perfect for daily snacking, training, or simply showing your dog some love, these treats combine wholesome flavour with thoughtful, functional additions. A simple way to make treat time both enjoyable and naturally supportive.\u003c\/p\u003e"},{"id":266563321938,"handle":"dog-dental-supplements","updated_at":"2026-01-07T12:04:03+00:00","published_at":"2025-01-27T21:52:07+00:00","sort_order":"manual","template_suffix":"dogs-dental-category","published_scope":"web","title":"Natural Dental Care for Dogs","body_html":"\u003cp data-start=\"541\" data-end=\"1075\"\u003eKeep your dog’s teeth clean and their breath fresh with our \u003cstrong data-start=\"601\" data-end=\"624\"\u003eNatural Dental Care\u003c\/strong\u003e range, crafted to support oral health the way nature intended. Our collection includes \u003cstrong data-start=\"712\" data-end=\"752\"\u003ePlaque Powder made from 100% seaweed\u003c\/strong\u003e, gentle \u003cstrong data-start=\"761\" data-end=\"778\"\u003edental treats\u003c\/strong\u003e, and \u003cstrong data-start=\"784\" data-end=\"811\"\u003enatural fish skin chews\u003c\/strong\u003e that help reduce plaque, support gum health and encourage healthy chewing habits. Made with clean, simple ingredients and no artificial additives, these natural solutions make daily dental care easy—helping your dog maintain a healthier mouth and a happier smile.\u003c\/p\u003e","image":{"created_at":"2023-06-16T16:21:11+01:00","alt":null,"width":1080,"height":1080,"src":"\/\/www.petspurest.com\/cdn\/shop\/collections\/img.png?v=1686928871"}},{"id":270769324114,"handle":"new-in","updated_at":"2026-01-07T12:04:03+00:00","published_at":"2025-01-27T21:51:48+00:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"New In – Natural Pet Supplements \u0026 Treats","body_html":"\u003cp data-start=\"396\" data-end=\"854\"\u003eDiscover what’s new at Pets Purest with our latest range of \u003cstrong data-start=\"456\" data-end=\"494\"\u003enatural pet supplements and treats\u003c\/strong\u003e, crafted as nature intended. From fresh functional formulas to tasty, wholesome snacks, every new arrival is made with clean, high-quality ingredients to support your pet’s health and happiness. Explore the newest natural solutions for digestion, skin and coat, immunity, dental care and everyday wellbeing. Pure, simple, and designed to help your pet thrive.\u003c\/p\u003e","image":{"created_at":"2025-07-11T15:01:46+01:00","alt":null,"width":2048,"height":2048,"src":"\/\/www.petspurest.com\/cdn\/shop\/collections\/New_In.png?v=1752242506"}},{"id":274479841362,"handle":"pet-dental-supplements","title":"Pet Dental Supplements","updated_at":"2026-01-07T12:04:03+00:00","body_html":"Explore our range of 100% natural dental products, specifically formulated to help banish bad breath, reduce the risk of gum disease and optimise your pet's oral hygiene.","published_at":"2025-01-27T21:51:46+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Dental"}],"published_scope":"web"},{"id":675664822653,"handle":"save-on-bundles","updated_at":"2026-01-07T12:04:03+00:00","published_at":"2025-11-09T08:49:38+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Save on Bundles","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGive your pets the best for less! Save up to \u003cstrong data-end=\"332\" data-start=\"325\"\u003e33%\u003c\/strong\u003e on natural bundles packed with gentle, nature’s ingredients they’ll love every day.\u003c\/p\u003e"},{"id":676439949693,"handle":"seaweed-for-dogs","updated_at":"2026-01-07T12:04:03+00:00","published_at":"2025-11-25T12:22:12+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Seaweed for Dogs","body_html":"\u003cp data-start=\"469\" data-end=\"999\"\u003eExplore the natural benefits of \u003cstrong data-start=\"501\" data-end=\"512\"\u003eseaweed\u003c\/strong\u003e with our collection of seaweed-based supplements and treats for dogs. Our bestselling \u003cstrong data-start=\"599\" data-end=\"616\"\u003ePlaque Powder\u003c\/strong\u003e, made from \u003cstrong data-start=\"628\" data-end=\"644\"\u003e100% seaweed\u003c\/strong\u003e, is a simple, natural addition to your dog’s daily routine. 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Our \u003cstrong data-start=\"593\" data-end=\"611\"\u003eSenior Support\u003c\/strong\u003e range is lovingly crafted to help ageing dogs feel comfortable, supported and cared for—every single day. Using gentle, natural ingredients like omega-rich oils, collagen, probiotics and soothing botanicals, these supplements nurture joint comfort, digestion, immunity and overall wellbeing. Give your senior dog the compassionate, natural support they deserve as they enjoy their golden years by your side.\u003c\/p\u003e"},{"id":676442374525,"handle":"shop-all-natural-dog-treats","updated_at":"2026-01-07T12:04:03+00:00","published_at":"2025-11-25T13:10:52+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Shop All Natural Dog Treats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eExplore our full range of \u003cstrong data-start=\"406\" data-end=\"428\"\u003enatural dog treats\u003c\/strong\u003e, crafted with simple ingredients and always \u003cstrong data-start=\"473\" data-end=\"487\"\u003egrain free\u003c\/strong\u003e. From training treats and high-protein snacks to long-lasting chews and functional treats with added benefits, every option is made to be wholesome, tasty and tail-waggingly good. Whether you’re rewarding good behaviour, keeping your dog busy, or simply treating them to something delicious, our natural treats offer honest ingredients and flavours your dog will love — just as nature intended.\u003c\/p\u003e"},{"id":676719886717,"handle":"stocking-filler-dog","updated_at":"2026-01-07T12:04:03+00:00","published_at":"2025-12-03T13:10:10+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Stocking Fillers for Dogs","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for small, tail-wagging gifts? Treat them to our \u003cstrong data-start=\"169\" data-end=\"198\"\u003estocking fillers for dogs\u003c\/strong\u003e, packed with \u003cstrong data-start=\"212\" data-end=\"235\"\u003egrain-free, natural\u003c\/strong\u003e goodies—think \u003cstrong data-start=\"250\" data-end=\"273\"\u003eHimalayan yak chews\u003c\/strong\u003e, \u003cstrong data-start=\"275\" data-end=\"303\"\u003e100% natural meat strips\u003c\/strong\u003e, and hearty favourites like \u003cstrong data-start=\"332\" data-end=\"347\"\u003erabbit ears\u003c\/strong\u003e for a seriously satisfying festive snack.\u003cbr\u003e\u003c\/p\u003e"},{"id":276802240594,"handle":"all","title":"Supplements \u0026 Treats for All Pets","updated_at":"2026-01-07T12:04:03+00:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eExplore our range of 100% natural pet treats and supplements below. 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Keep your dog’s teeth plaque-free and their breath fresh! Includes Natural Plaque Powder (100g) and Plaque Support Dental Treats for complete dental care and oral wellbeing.
Subscribe & Save 20% OFF every order, plus FREE 24/7 Vidivet subscription! Change, cancel or amend any time.
Benefits
Our Dental Care Duo is the perfect addition to your pet’s daily routine, crafted to support plaque-free teeth, fresh breath, and healthy gums. Featuring our Natural Plaque Powder and cold-pressed Plaque Support Dental Treats, this dynamic pair works together to naturally reduce plaque and tartar buildup while promoting long-term oral hygiene.
Crafted with natural, high-quality ingredients and free from artificial additives, these daily essentials make it simple to keep your dog's teeth and gums clean and healthy.
How To Use
Feed daily as part of your dog’s oral care routine. Always supervise when feeding and keep fresh water handy.
Feeding guide (per day):
Plaque Support Dental Treats -
Up to 10kg: 4 treats
Up to 20kg: 6 treats
Up to 30kg: 8 treats
Over 30kg: 10 treats
This easy-to-use seaweed powder is a natural toothbrush, containing enzymes proven to not only fight plaque and tartar build-up, but also to help freshen breath. Simply adding a little seaweed to your pet’s food every day could help you avoid expensive vet bills and support log-term dental health - no brushing required!
Plaque Support Dental Treats
Our dental treats combine wholesome, high-quality ingredients to support your dog’s overall oral health. Duck provides lean protein to maintain strong muscles and keep your dog satisfied, while pumpkin and sweet potato add natural fibre for healthy digestion and balanced energy.
Mineral-rich seaweed helps reduce plaque and freshen breath, and spirulina delivers powerful nutrients and antioxidants for daily vitality. Finished with peppermint and parsley, these treats naturally freshen breath and support gentle, plant-based dental care.
100% Natural, No Compromises
We provide a range of 100% natural treats, supplements and hygiene products to help keep pets feeling healthy from the inside out!
Absolutely Amazing!!!
My dog has suffered with his anal glands for around 8 months now. We have tried a lot with no joy, until I came across Pets Purest! - Lauren (June 2023)
Over One Million Happy Pets
We're passionate about pet wellbeing and our promise is to support pet owners (and their pets) on a journey of daily wellness and lifelong happiness!
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Your questions answered
Frequently Asked Questions
What’s included in the bundle?
This bundle contains Plaque Powder (185g) and Plaque Support Dental Treats
How do I use the Plaque Powder?
Simply add half a teaspoon to your pet’s food once a day. It couldn’t be easier to use, with no fiddly toothbrushes or expensive dental chews.
Can puppies have Plaque Support Dental Treats and Plaque Powder?
Yes, our Plaque Support Dental Treats are suitable for puppies over 12 weeks old, and our Plaque powder can be given from 8 weeks old. Introduce treats and supplements gradually and ensure your puppy is chewing treats properly.
Will the supplement interact with medication?
All of our supplements are generally safe due to their 100% natural ingredients, but always check with your vet if your pet is on prescribed medication.
Passionate About Pet Wellbeing
Founded in 2017, our vision is to be the UK’s first 100% natural pet supplement brand, providing healthy, natural alternatives to many mass-produced pet products. Free from any artificial chemicals, preservatives or fillers, we strive to deliver only the best products for you and your pet.
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