[{"id":272266035282,"handle":"all-old","title":"[DEPRECATED] Pet Supplements \u0026 Treats for Dogs, Cats \u0026 Other Pets [DEPRECATED]","updated_at":"2026-01-01T12:02:49+00:00","body_html":"\u003cdiv class=\"image-with-text__text rte body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExplore our full range of 100% natural pet treats and natural pet products below. Whether your pet is struggling with stiff joints, anxiety, or digestion issues, or you’re simply looking for some natural pet treats for your beloved companion - all of our products are designed to keep your pets happy and healthy. To explore natural pet products for specific pets, discover our \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/dogs\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eall natural dog products\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/cats\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural cat products\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, or \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/other-pets\"\u003e\u003cspan style=\"font-weight: 400;\"\u003esmall animal treats\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2025-01-27T21:51:29+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0.00"},{"column":"title","relation":"not_contains","condition":"Bundle (Standard)"},{"column":"title","relation":"not_contains","condition":"Bundle (Deluxe)"},{"column":"title","relation":"not_contains","condition":"Bundle (Premium)"}],"published_scope":"web"},{"id":156682354770,"handle":"cats","title":"All Natural Cat Products \u0026 Treats","updated_at":"2026-01-01T12:02:49+00:00","body_html":"\u003cmeta charset=\"utf-8\"\u003eExplore our extensive range of all natural cat products below. Whether you’re on the lookout for something specific to help your cat’s health, \u003ca href=\"https:\/\/www.petspurest.com\/collections\/cat-grooming\"\u003ecat pamper kits\u003c\/a\u003e and grooming products, or you’re simply on the hunt for some tasty treats, our all natural cat products are made with your cat’s health and happiness in mind. From \u003ca href=\"https:\/\/www.petspurest.com\/collections\/cat-treats\"\u003enatural cat treats\u003c\/a\u003e to \u003ca href=\"https:\/\/www.petspurest.com\/collections\/supplements-for-cats\"\u003ecat supplements\u003c\/a\u003e, your feline friend deserves the very best.\u003cbr\u003e","published_at":"2019-11-19T17:54:14+00:00","sort_order":"alpha-asc","template_suffix":"cats-category-page","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Hidden"},{"column":"tag","relation":"equals","condition":"For Dogs \u0026 Cats"}],"published_scope":"web","image":{"created_at":"2019-11-19T17:57:06+00:00","alt":"Pets-Purest-Cat-Tabby","width":448,"height":519,"src":"\/\/www.petspurest.com\/cdn\/shop\/collections\/Pets-Purest-Cat-Tabby.jpg?v=1654782323"}},{"id":676452073853,"handle":"all-natural-cat-products","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-11-25T16:13:14+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"All Natural Cat Products \u0026 Treats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eExplore our full range of \u003cstrong data-start=\"494\" data-end=\"531\"\u003eAll Natural Cat Products \u0026amp; Treats\u003c\/strong\u003e, crafted with simple, wholesome ingredients your cat will love. From nourishing \u003cstrong data-start=\"612\" data-end=\"626\"\u003esalmon oil\u003c\/strong\u003e for daily wellbeing, to gentle additions like \u003cstrong data-start=\"673\" data-end=\"695\"\u003egoat’s milk powder\u003c\/strong\u003e and \u003cstrong data-start=\"700\" data-end=\"718\"\u003epumpkin powder\u003c\/strong\u003e, our supplements are made to support your cat’s routine the natural way. You’ll also find \u003cstrong data-start=\"809\" data-end=\"835\"\u003enatural chicken treats\u003c\/strong\u003e and other grain-free snacks perfect for rewarding or everyday enjoyment. Made without unnecessary fillers or artificial additives, our natural cat range offers clean, honest products designed as nature intended — tasty, gentle and feline approved.\u003c\/p\u003e"},{"id":156682223698,"handle":"dogs","title":"All Natural Dog Products \u0026 Treats","updated_at":"2026-01-01T12:02:49+00:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSupport your dog’s health the natural way with our range of \u003cstrong data-start=\"550\" data-end=\"588\"\u003eNatural Dog Supplements and Treats\u003c\/strong\u003e, crafted from clean, high-quality ingredients. From functional powders and oils that aid digestion, immunity, joints, skin and coat, to high-value natural treats perfect for training or daily rewards, every product is designed to help your dog feel their best. These are our customer-favourite, bestselling formulas and treats—free from artificial additives, fillers or harsh chemicals. Simple, natural, effective nutrition your dog will love.\u003c\/p\u003e","published_at":"2019-11-19T17:47:04+00:00","sort_order":"best-selling","template_suffix":"dogs-category-page","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Dog"}],"published_scope":"web","image":{"created_at":"2019-11-19T17:53:19+00:00","alt":"Pets-Purest-Dog-Viszla","width":448,"height":519,"src":"\/\/www.petspurest.com\/cdn\/shop\/collections\/Pets-Purest-Dog-Viszla.jpg?v=1654782253"}},{"id":156685402194,"handle":"best-sellers","title":"Best Sellers","updated_at":"2026-01-01T12:02:49+00:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAt Pets Purest we pride ourselves on creating high-quality natural pet products that you and your beloved pet can count on. From nutritious and delicious \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003edog supplements\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003edog treats\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e to our range of \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/supplements-for-cats\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/collections\/supplements-for-cats\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ecat supplements\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/other-pets\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/collections\/other-pets\"\u003e\u003cspan data-mce-fragment=\"1\"\u003esmall animal supplements\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e, these products are best-sellers for a reason.\u003c\/span\u003e\u003cbr\u003e","published_at":"2025-01-27T21:52:14+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Best"}],"published_scope":"web"},{"id":666636026237,"handle":"best-sellers-1","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-01-27T21:21:48+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Bestselling Natural Pet Supplements \u0026 Treats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our \u003cstrong data-start=\"595\" data-end=\"621\"\u003eBestsellers Collection\u003c\/strong\u003e, featuring the natural pet supplements and treats customers trust most. From our gentle \u003cstrong data-start=\"710\" data-end=\"728\"\u003ePumpkin Powder\u003c\/strong\u003e for digestion and creamy \u003cstrong data-start=\"754\" data-end=\"776\"\u003eGoat’s Milk Powder\u003c\/strong\u003e to our powerful \u003cstrong data-start=\"793\" data-end=\"833\"\u003ePlaque Powder made from 100% Seaweed\u003c\/strong\u003e, these top-rated essentials are crafted to support daily health the way nature intended. You’ll also find our bestselling \u003cstrong data-start=\"956\" data-end=\"980\"\u003etasty natural treats\u003c\/strong\u003e, loved by even the pickiest pets. Every product is made with simple, high-quality ingredients to support wellbeing, promote vitality, and keep your pet happy, healthy and thriving.\u003c\/p\u003e"},{"id":676450926973,"handle":"cat-bestsellers","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-11-25T15:51:06+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Cat Bestsellers","body_html":"\u003cp data-start=\"476\" data-end=\"1023\"\u003eDiscover the products cat owners love most in our \u003cstrong data-start=\"526\" data-end=\"545\"\u003eCat Bestsellers\u003c\/strong\u003e collection. These customer favourites include nourishing staples like \u003cstrong data-start=\"616\" data-end=\"630\"\u003esalmon oil\u003c\/strong\u003e, \u003cstrong data-start=\"632\" data-end=\"654\"\u003egoat’s milk powder\u003c\/strong\u003e, and \u003cstrong data-start=\"660\" data-end=\"678\"\u003epumpkin powder\u003c\/strong\u003e, as well as naturally tasty \u003cstrong data-start=\"707\" data-end=\"725\"\u003echicken treats\u003c\/strong\u003e that keep cats coming back for more. Made with simple, wholesome ingredients and always grain free, these bestsellers reflect what cats enjoy and what owners trust — clean, natural products crafted as nature intended. Perfect for upgrading your cat’s daily routine with tried-and-loved essentials.\u003c\/p\u003e"},{"id":272480239698,"handle":"cat-supplements","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-01-27T21:52:11+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Cat Supplements","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eKeeping your cats happy and healthy is our main priority at Pets Purest, which is why we provide a range of cat vitamin supplements to promote your feline’s wellbeing in a variety of ways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eWhether you want to take extra care of your cat’s coat with \u003c\/span\u003e\u003ca href=\"\/collections\/cat-salmon-oil\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003esalmon oil for cats\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e, need a solution to clean out your feline’s ears or you’re on the hunt for the best \u003c\/span\u003e\u003ca href=\"\/collections\/cat-joint-supplements\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003ejoint supplements for cats\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e, we have a whole variety of natural supplements that are certain to help. Take a look at our amazing selection of cat supplements below and show your pet just how much they mean to you.\u003c\/span\u003e"},{"id":671057215869,"handle":"customer-favourites","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-07-02T16:48:13+01:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Customer Favourites","body_html":""},{"id":676435329405,"handle":"collections-daily-wellness","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-11-25T11:24:26+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Daily Natural Wellness for Dogs","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWe all want the very best for our dogs, and supporting their long-term health starts with daily, natural care. While a good diet is essential, sometimes food alone isn’t enough to meet every nutritional need. Our \u003cstrong data-start=\"728\" data-end=\"758\"\u003eDaily Wellness Supplements\u003c\/strong\u003e provide gentle, preventative support made with clean, functional ingredients that help your dog thrive. From digestion and immunity to skin, coat and overall vitality, these nature-crafted formulas give your dog the extra support they need every day—helping them stay healthier, happier and full of life.\u003c\/p\u003e"},{"id":676451582333,"handle":"cat-daily-wellness","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-11-25T16:04:35+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Daily Wellness for Cats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eGive your cat the everyday support they need with our \u003cstrong data-start=\"575\" data-end=\"606\"\u003eDaily Wellness \u0026amp; Prevention\u003c\/strong\u003e collection. These natural products are designed to complement your cat’s regular diet and help support their overall wellbeing as part of a daily routine. Whether it’s nourishing \u003cstrong data-start=\"786\" data-end=\"800\"\u003esalmon oil\u003c\/strong\u003e, gentle additions like \u003cstrong data-start=\"824\" data-end=\"846\"\u003egoat’s milk powder\u003c\/strong\u003e or \u003cstrong data-start=\"850\" data-end=\"868\"\u003epumpkin powder\u003c\/strong\u003e, or simple, natural treats such as \u003cstrong data-start=\"904\" data-end=\"914\"\u003esprats\u003c\/strong\u003e, each product is made with clean ingredients and crafted as nature intended. Perfect for owners who want to take a preventative approach to their cat’s health, keeping them happy, nourished and thriving day after day.\u003cbr\u003e\u003c\/p\u003e"},{"id":268370018386,"handle":"cat-dental-supplements","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-01-27T21:52:07+00:00","sort_order":"manual","template_suffix":"cats-dental-category","published_scope":"web","title":"Dental Supplements for Cats","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eTake care of your feline’s dental health with our range of 100% natural products that work to eliminate plaque and tartar whilst freshening up your cat’s breath. Whether cat dental \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/cat-treats\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/collections\/cat-treats\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003etreats\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e, plaque removal powder or sprays work best for your feline, you’ll find plenty of chemical-free hypoallergenic cat dental care products at Pets Purest.\u003c\/span\u003e\u003c\/p\u003e"},{"id":272467492946,"handle":"dog-supplements","title":"Dog Supplements","updated_at":"2026-01-01T12:02:49+00:00","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eAt Pets Purest, our goal is to help your dogs live a happy and healthy life and keep their tails wagging. We offer a whole range of natural dog supplements that work to maintain your canine companion’s health in a variety of ways so that you can keep on top of your dog’s wellbeing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eWhether you’re looking to soothe allergies or itching, or you’re in need of \u003c\/span\u003e\u003ca href=\"https:\/\/www.petspurest.com\/collections\/joint-supplements-for-dogs\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.petspurest.com\/collections\/joint-supplements-for-dogs\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003edog joint supplements\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e to aid their struggles, we have plenty of natural dog supplements that are guaranteed to match your needs. Browse our selection of dog vitamin supplements now and give your pet that extra little bit of love and care that they deserve.\u003c\/span\u003e","published_at":"2023-06-29T09:59:30+01:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"product_metafield_definition","relation":"equals","condition":"Allergies \u0026 Itching"},{"column":"product_metafield_definition","relation":"equals","condition":"Bundle"},{"column":"product_metafield_definition","relation":"equals","condition":"Calming"},{"column":"product_metafield_definition","relation":"equals","condition":"Dental"},{"column":"product_metafield_definition","relation":"equals","condition":"Digestion"},{"column":"product_metafield_definition","relation":"equals","condition":"Eyes \u0026 Ear Care"},{"column":"product_metafield_definition","relation":"equals","condition":"Flea \u0026 Wormwood"},{"column":"product_metafield_definition","relation":"equals","condition":"Joint Support"},{"column":"product_metafield_definition","relation":"equals","condition":"Odour"},{"column":"product_metafield_definition","relation":"equals","condition":"Skin \u0026 Coat"}],"published_scope":"web"},{"id":676451778941,"handle":"cat-dental-care","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-11-25T16:08:58+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Natural Cat Dental Care","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eKeep your cat’s dental routine simple and natural with our \u003cstrong data-start=\"453\" data-end=\"472\"\u003eCat Dental Care\u003c\/strong\u003e collection. Featuring our bestselling \u003cstrong data-start=\"511\" data-end=\"541\"\u003e100% Seaweed Plaque Powder\u003c\/strong\u003e, this range offers an easy way to support daily oral care alongside regular brushing and professional check-ups. Made from a single, clean ingredient, our seaweed powder is a gentle, meal-time addition chosen by owners who want a natural approach to supporting fresh breath and everyday oral wellbeing. A fuss-free way to complement your cat’s dental routine — crafted as nature intended.\u003cbr\u003e\u003c\/p\u003e"},{"id":266563321938,"handle":"dog-dental-supplements","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-01-27T21:52:07+00:00","sort_order":"manual","template_suffix":"dogs-dental-category","published_scope":"web","title":"Natural Dental Care for Dogs","body_html":"\u003cp data-start=\"541\" data-end=\"1075\"\u003eKeep your dog’s teeth clean and their breath fresh with our \u003cstrong data-start=\"601\" data-end=\"624\"\u003eNatural Dental Care\u003c\/strong\u003e range, crafted to support oral health the way nature intended. Our collection includes \u003cstrong data-start=\"712\" data-end=\"752\"\u003ePlaque Powder made from 100% seaweed\u003c\/strong\u003e, gentle \u003cstrong data-start=\"761\" data-end=\"778\"\u003edental treats\u003c\/strong\u003e, and \u003cstrong data-start=\"784\" data-end=\"811\"\u003enatural fish skin chews\u003c\/strong\u003e that help reduce plaque, support gum health and encourage healthy chewing habits. Made with clean, simple ingredients and no artificial additives, these natural solutions make daily dental care easy—helping your dog maintain a healthier mouth and a happier smile.\u003c\/p\u003e","image":{"created_at":"2023-06-16T16:21:11+01:00","alt":null,"width":1080,"height":1080,"src":"\/\/www.petspurest.com\/cdn\/shop\/collections\/img.png?v=1686928871"}},{"id":156682944594,"handle":"other-pets","title":"Natural Products Suitable for All Pets","updated_at":"2026-01-01T12:02:49+00:00","body_html":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eExplore our extensive range of small animal treats and supplements. Whether you’re looking for natural rabbit treats or hamster supplements, our selection has got you covered. We even stock horse supplements for those not-so-little pets!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2019-11-19T17:57:40+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"Other"}],"published_scope":"web","image":{"created_at":"2019-11-19T18:07:22+00:00","alt":"Pets-Purest-Rabbit-Horse-Ferret-Guinea-Pig","width":448,"height":519,"src":"\/\/www.petspurest.com\/cdn\/shop\/collections\/Pets-Purest-Rabbit-Horse-Ferret-Guinea-Pig.jpg?v=1654782362"}},{"id":676452860285,"handle":"cat-senior-support","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-11-25T16:29:05+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Natural Senior Support for Cats","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eAs cats grow older, their needs change — and a little extra care can make a big difference. Our \u003cstrong data-start=\"604\" data-end=\"631\"\u003eSenior Support for Cats\u003c\/strong\u003e collection offers natural, gentle products designed to complement your ageing cat’s daily routine. From \u003cstrong data-start=\"736\" data-end=\"761\"\u003eomega-rich salmon oil\u003c\/strong\u003e for skin, coat and overall vitality, to \u003cstrong data-start=\"802\" data-end=\"816\"\u003eprobiotics\u003c\/strong\u003e that help maintain comfortable digestion, and \u003cstrong data-start=\"863\" data-end=\"885\"\u003egoat’s milk powder\u003c\/strong\u003e for easy nourishment, these simple additions work from the inside out. We also include \u003cstrong data-start=\"973\" data-end=\"993\"\u003ebotanical blends\u003c\/strong\u003e often chosen by owners to give older cats a little more everyday comfort. Crafted with clean, wholesome ingredients, this collection provides a naturally supportive way to help your senior cat stay happy, comfortable and thriving in their golden years.\u003cbr\u003e\u003c\/p\u003e"},{"id":274755453010,"handle":"new-collection-template","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-01-27T21:51:49+00:00","sort_order":"best-selling","template_suffix":"new-collection","published_scope":"web","title":"New Collection","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLorem ipsum dolor sit amet, consectetur adipiscing elit. Sed tempor eros id euismod semper. Cras tristique ac libero eget elementum. Cras velit ante, molestie in suscipit eu, commodo quis nibh. In gravida consectetur vulputate. Donec ac aliquam enim. Donec velit lectus, blandit quis laoreet sed, imperdiet id erat. Praesent turpis est, vestibulum eget egestas in, pretium ac erat. Suspendisse aliquam scelerisque risus elementum facilisis. Mauris auctor nisl sit amet risus finibus sagittis. Ut tortor ex, elementum a velit sed, sodales semper arcu.\u003c\/span\u003e\u003cbr\u003e"},{"id":274479841362,"handle":"pet-dental-supplements","title":"Pet Dental Supplements","updated_at":"2026-01-01T12:02:49+00:00","body_html":"Explore our range of 100% natural dental products, specifically formulated to help banish bad breath, reduce the risk of gum disease and optimise your pet's oral hygiene.","published_at":"2025-01-27T21:51:46+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Dental"}],"published_scope":"web"},{"id":676453613949,"handle":"seaweed-for-cats","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-11-25T16:50:07+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Seaweed for Cats","body_html":"\u003cp data-start=\"469\" data-end=\"999\"\u003e\u003cmeta charset=\"utf-8\"\u003eExplore the natural benefits of \u003cstrong data-start=\"468\" data-end=\"479\"\u003eseaweed\u003c\/strong\u003e with our range of seaweed-based supplements for cats. Our bestselling \u003cstrong data-start=\"550\" data-end=\"567\"\u003ePlaque Powder\u003c\/strong\u003e, made from \u003cstrong data-start=\"579\" data-end=\"595\"\u003e100% seaweed\u003c\/strong\u003e, is a simple, natural addition to your cat’s daily routine and is often chosen by owners looking for clean, plant-based ingredients. Easy to sprinkle onto food, this gentle, nutrient-rich ingredient offers a fuss-free way to complement your cat’s wellbeing and support their routine the natural way.\u003c\/p\u003e"},{"id":676439949693,"handle":"seaweed-for-dogs","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-11-25T12:22:12+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Seaweed for Dogs","body_html":"\u003cp data-start=\"469\" data-end=\"999\"\u003eExplore the natural benefits of \u003cstrong data-start=\"501\" data-end=\"512\"\u003eseaweed\u003c\/strong\u003e with our collection of seaweed-based supplements and treats for dogs. Our bestselling \u003cstrong data-start=\"599\" data-end=\"616\"\u003ePlaque Powder\u003c\/strong\u003e, made from \u003cstrong data-start=\"628\" data-end=\"644\"\u003e100% seaweed\u003c\/strong\u003e, is a simple, natural addition to your dog’s daily routine. We also offer a selection of \u003cstrong data-start=\"734\" data-end=\"774\"\u003enatural treats enriched with seaweed\u003c\/strong\u003e, ideal for owners looking for clean, plant-based ingredients. Whether added to food or enjoyed as a healthy snack, our seaweed products provide an easy way to include this gentle, nutrient-rich ingredient in your dog’s care.\u003c\/p\u003e"},{"id":676437852541,"handle":"senior-support","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-11-25T11:50:12+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Senior Support for Dogs – Natural Ageing Care","body_html":"\u003cp data-start=\"417\" data-end=\"1019\"\u003eOur dogs may grow older, but they never stop being our best friends. As they slow down and their needs begin to change, a little extra support can make all the difference. Our \u003cstrong data-start=\"593\" data-end=\"611\"\u003eSenior Support\u003c\/strong\u003e range is lovingly crafted to help ageing dogs feel comfortable, supported and cared for—every single day. Using gentle, natural ingredients like omega-rich oils, collagen, probiotics and soothing botanicals, these supplements nurture joint comfort, digestion, immunity and overall wellbeing. Give your senior dog the compassionate, natural support they deserve as they enjoy their golden years by your side.\u003c\/p\u003e"},{"id":276963524690,"handle":"supplements","updated_at":"2026-01-01T12:02:49+00:00","published_at":"2025-01-27T21:51:32+00:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Supplements","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eExplore our range of delicious and nutritious Daily Supplements for Cats \u0026amp; Dogs. Choose between our Allergy \u0026amp; Itch, Joint \u0026amp; Mobility, Calming or Senior products. All bottles come with an easy-to-use, no-mess pump.\u003c\/span\u003e"},{"id":276802240594,"handle":"all","title":"Supplements \u0026 Treats for All Pets","updated_at":"2026-01-01T12:02:49+00:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eExplore our range of 100% natural pet treats and supplements below. Whether your pet is struggling with stiff joints, anxiety, or digestion issues, or you’re simply looking for some natural pet treats - all of our products are designed to keep your pets happy and healthy.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2025-01-27T21:51:32+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0.00"},{"column":"title","relation":"not_contains","condition":"Bundle (Standard)"},{"column":"title","relation":"not_contains","condition":"Bundle (Deluxe)"},{"column":"title","relation":"not_contains","condition":"Bundle (Premium)"}],"published_scope":"web"},{"id":669886054781,"handle":"treats-supplements-for-all-pets","title":"Treats \u0026 Supplements for All Pets","updated_at":"2026-01-01T12:02:49+00:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eExplore our range of 100% natural pet treats and supplements below. Whether your pet is struggling with stiff joints, anxiety, or digestion issues, or you’re simply looking for some natural pet treats - all of our products are designed to keep your pets happy and healthy.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-05-21T18:07:48+01:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"retail-only"}],"published_scope":"web"}]
Subscribe and support your pet’s dental health. This easy-to-use seaweed powder helps to banish plaque and tartar build-up, whilst freshening your pet’s breath. Used daily, it supports long-term dental health – all for as little as 15p per day when you subscribe. Just a simple daily sprinkle supports a cleaner, healthier mouth – no brushing required. Suitable for both cats & dogs.
20% Off Every Order. Hassle-Free Deliveries. Change Or Cancel At Any Time. VIP Offers + Early Access.
Benefits
Natural Plaque Powder helps to banish plaque and tartar build-up, whilst freshening your pet’s breath. Our 100% natural seaweed formula is designed to not only help remove plaque and tartar, but also prevent them from forming in the first place.
Your pet's teeth won't just be cleaner, this product delivers a whole host of other benefits too; including boosting the immune system and supporting digestive health.
Use alongside our Dental Supplement treats and Dental functional treats for even better results.
Not suitable for animals being treated for hyperthyroidism
How To Use
Simply add to your pet’s food. It couldn’t be easier to use, with no fiddly toothbrushes or expensive dental chews.
Daily Amount: ½ teaspoon
Suitable for any breed of dog, cat, horse or ferret over 8 weeks old. It is not suitable for pregnant or lactating animals.
This product is particularly suitable for dogs that have an increased risk of bad breath, or those with a high risk of dental issues.
Small dog breeds, such as Toy Poodles, King Charles Cavalier Spaniels, Yorkshire Terriers and Chihuahuas have a higher risk of developing bad breath, whereas breeds with flat faces are more prone to dental issues, such as Boxers, Pugs, King Charles Cavalier Spaniels, Bulldogs, French Bulldogs and Shih Tzus.
Our products are gentle on tummies, specially formulated for everyday use. For best results, use daily as part of your pet’s daily wellness routine.
Ingredients
100% Seaweed
That's it!
*scoop not included*
Shipping & Delivery
FREE Standard Tracked Delivery (3-5 working days) on all UK orders over £35.00.
For orders under £35.00 there is a flat charge of £3.99 for Standard Tracked Delivery (3-5 working days).
UK Next Day Tracked Delivery (1-2 working days) has a fee of £4.99.
Seaweed is a natural toothbrush, containing enzymes proven to not only fight plaque and tartar build-up, but also to help freshen breath. Simply adding a little seaweed to your pet’s food every day could help you avoid expensive vet bills.
Packed full of vitamins and minerals, Seaweed is a pet superfood, helping to support the immune system and maintain your pet's digestive health too.
100% Natural
We provide a range of 100% natural treats, supplements and hygiene products to help keep pets feeling healthy from the inside out!
No Artificial Nasties
All of our products are free from artificial chemicals, preservatives and fillers found in many alternative mass-produced brands.
Over 1 Million Happy Pets
We're passionate about pet wellbeing, supporting them on their journey of daily wellness and lifelong happiness!
1 / of3
Your questions answered
Frequently Asked Questions
How big is one scoop?
1 scoops is equivalent to ¼ teaspoon.
How many scoops should you use for a large dog?
The product is similar to toothpaste in the sense that a little goes a long way. Therefore, 1-2 scoops is a suitable amount for pets of all sizes. If your dog is larger then we would recommend 2 scoops.
Do you include a scoop?
Unfortunately, we no longer include a scoop in our Plaque Pro in an attempt to be as environmentally friendly as possible.
What makes our products unique?
We show clearly what ingredients we include across our entire range, making it simple for pet owners to understand exactly what the product is and does.
1 / of4
Passionate About Pet Wellbeing
Founded in 2017, our vision is to be the UK’s first 100% natural pet supplement brand, providing healthy, natural alternatives to many mass-produced pet products. Free from any artificial chemicals, preservatives or fillers, we strive to deliver only the best products for you and your pet.
Choosing a selection results in a full page refresh.